Childhood flavour came alive
with Pantone 2685.

Such a sweet tooth did derive
from Pantone 2685.

Blood sugar level revives
on Pantone 2685.

Operant conditioning thrives
viewing Pantone 2685.

Cadbury will always survive –
forever Pantone 2685.

Cadbury failed in their bid to trademark the distinctive purple used in their packaging that is known as Pantone 2685c. However, it really doesn’t matter when they have consumers like me: wherever and whenever I see that colour I get a craving for a bar of Cadbury Dairy Milk!


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