PANTONE 2685

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Childhood flavour came alive
with Pantone 2685.

Such a sweet tooth did derive
from Pantone 2685.

Blood sugar level revives
on Pantone 2685.

Operant conditioning thrives
viewing Pantone 2685.

Cadbury will always survive –
forever Pantone 2685.

Cadbury failed in their bid to trademark the distinctive purple used in their packaging that is known as Pantone 2685c. However, it really doesn’t matter when they have consumers like me: wherever and whenever I see that colour I get a craving for a bar of Cadbury Dairy Milk!

Drugstore Buddha

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Passing the beauty counter,
gold and maroon,
Drugstore Buddha.

One hand clapping,
lipstick swatched wrist,
sprayed with perfume.

Zen rituals, Zen koans,
Drugstore Buddha,
beauty counter wisdom:

“Laughter is the best cosmetic – so grin and wear it.”

“Bringing the best to everyone we touch.”

“Believe in beauty.”

“Glamorous everyday. Fabulous everyway.”

“Give us 5 minutes, we’ll make you pretty powerful.”

“For All. All ages, all races, all sexes.”

“Maybe she’s born with it. Maybe it’s Maybelline.”

“Get the London look.”

“Because I’m worth it”

Vanity of vanities,
searching for meaning,
mind open, mind accepting.

Now! I understand:
brown lipstick – actually does –
work for me.


A reflection on seeing Khadro-la (a female Tibetan Lama) walking through the beauty counter section of a local department store. Acknowledgements to the following beauty companies for their persuasive slogans (in order of appearance: Benefit, Estée Lauder, Lancôme, Wet n Wild, Bobbi Brown, MAC, Maybelline, Rimmel, L’Oreal)